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Wings Up Or Down – A Guide To The Best Landing Page Builders

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If you have a website then you probably already know that, in order for it to take flight, you need some really strong landing pages. Studies show that between 10 and 15 is the optimum number of landing pages needed to succeed and, these can include sales and product pages, an email opt in page, a social media landing page and more.

A guide to the best landing gear

On hearing that they need multiple pages, many brands panic; visualising soaring costs in web design fees. Thankfully, getting your site off the ground needn’t cost the Earth as there are tons of tools out there to help you, including a large number of landing page builders which allow you to create pages yourself at an affordable price.

Today, I am going to take a look at some of the first class landing page builders available right now.

Landingi

Landingi

One of our favourites, Landingi is a Poland-based landing page builder which is easy to use even if you have no programming skills whatsoever. Landingi allows you to choose from over 200 landing page templates which you can then customise using a simple drag and drop process. Landingi has loads of built-in icons, images and fonts to help you make your landing page your own.

Features

  • Drag and drop editing
  • 200+ templates
  • Assorted images and fonts
  • Follow up / Thank you option
  • Easy integration
  • One click duplication

Price

Landingi’s pricing is divided between Business and Agency options and, packages are priced as follows:

Business

Core Package $29 per month

Create Package $45 per month

Automate Package $59 per month

Agency

Consultant Package $145 per month

Agency Package $149 per month

Agency Pro Package $245 per month

The Verdict: Landingi is a great option for new and established businesses alike. Whilst the system is straightforward enough for startups and individuals to master by themselves, it also has enough bells and whistles to satisfy the needs of larger and more established brands.

Bannerflow

Bannerflow

Hailed as a Creative Management Platform (CMP), Bannerflow was originally created for banners but has since extended its offerings to landing pages. Easy to navigate, users can manage entire campaigns and create and update pages all from one platform.

Features

  • Landing page creation and updating
  • Campaign creation and management
  • Integration with Google Analytics and affiliate platforms
  • Tracking
  • A/B testing

Price

Bannerflow doesn’t unfortunately publish its prices but these are available on sign up to the program. Indications are that the system is priced fairly high compared to many competitors.

Verdict: Bannerflow is a solid landing page solution for those looking for something efficient and practical. Although users shouldn’t expect anything particularly elegant or flash, it certainly gets the job done and is easy to use.

Unbounce

Unbounce

Another one that ticks a lot of boxes for us is Unbounce. Founded by Rick Perreault in Vancouver, Canada, Unbounce is particularly targeted at startups and small businesses due to its easy use and integration.

Features

  • 125+ customisable templates
  • Mobile friendly templates
  • Drag and drop landing page builder
  • Pop ups and sticky bars
  • A/B testing
  • Easy integration
  • Live chat support

Price

Unbounce is available in three straightforward packages; all of which are billed annually. These packages are:

Essential Package $79 per month

Premium Package $159 per month

Enterprise Package $399 per month

Verdict: Unbounce is a solid starter kit for those just starting their journey in building landing pages. Although it does contain some great features, these are relatively limited considering the price is quite high so may not be suitable for more established businesses.

Instapage

Instapage

A subsidiary of social media giant, Instagram, Instapage is a pretty impressive landing page builder which allows users to quickly create and maintain post-click, mobile friendly pages without any prior coding skills.

Features

  • Over 200 pages
  • Drag and drop landing page editor
  • Plug-in compatibility and integration with other tools
  • Mobile responsive
  • Detailed analytics
  • A/B testing
  • Heatmaps

Price

There’s not too much to think about here as Instapage has just one option:

Enterprise Package $149 per month

Verdict: Although Instapage doesn’t have any wiggle room on the price which, is moderately high, it does go some way to justifying the cost with the number of features available. One major plus is that Instapage does allow you to create super-professional looking landing pages with very little effort or skill.

Mailerlite

Mailerlite

A superstar in the email marketing world, Mailerlite’s landing page service is relatively unknown – which is a shame as it’s got a fair bit going for it.

Features

  • Free trial
  • Drag and drop landing page builder
  • Flexible editing
  • Engagement features
  • Custom domain and SSL integration
  • GDPR settings
  • A/B testing
  • Analytics

Price

Mailerlite has a range of really reasonable, unnamed packages as follows:

Package 1 $10 per month

Package 2 $15 per month

Package 3 $30 per month

Package 4 $50 per month.

Verdict: Despite the impressive looking list of features, Mailerlite’s landing page builder is relatively basic – which is perhaps reflected in the price. Although this system might be good for an individual or startup, it’s unlikely to be enough for a larger, more established business.

Leadpages

Leadpages

Ideal for those on a tight budget, Leadpages was founded by Clay Collins in Minneapolis in 2012 and has gone from strength to strength as an affordable landing page builder.

Features

  • Drag and drop landing page builder
  • Easy editing
  • Mobile friendly
  • Plug in friendly
  • A/B testing

Price

Leadpages offers three really affordable packages as follows:

Start Package $15 per month

Standard Package $25 per month

Pro Package $48 per month

Verdict: As mentioned, the main advantage of Leadpages is the price which is massively affordable. Unfortunately, when it comes to Leadpages, the design function is really quite basic and so maybe not suitable for those looking for a super-professional looking finish.

Mobirise

Mobirise

This Germany based website construction kit is clean, clear and, most surprisingly, free to download for Windows and Mac. It’s simple navigation allows you to create fairly basic websites and landing pages with over 200 templates.

Features

  • Free app for Windows and Mac
  • 200+ templates
  • Drag and drop editor

Price

Nada, zip, nowt – as mentioned, Mobirise is free to use.

Verdict: Mobirise is by no means the most sophisticated or comprehensive landing page builder out there but, if your budget is close to nonexistent, this is a decent app to use while you find your feet.

Agile CRM

Agile CRM

Launched in 2013, Agile CRM is a force to be reckoned with. As well as giving you the ability to create powerful landing pages, this system includes a ton of marketing automation features for a great, all round package.

Features

  • Drag and drop landing page designer
  • Built in email marketing
  • Mobile friendly
  • A/B testing
  • High converting landing page templates
  • Easy integration
  • Code editor
  • High performing web forms
  • Advanced analytics

Price

Agile CRM has four pricing options available and they go like this:

Free Package Free

Starter Package $8.99 per month

Regular Package $29.99 per month

Enterprise Package $47.99 per month

Verdict: Not only does Agile CRM offer one of the most comprehensive and sophisticated landing page builders but, it’s also one of the most affordable. Although the free package is pretty basic, it can come in handy for getting a taster of the system before committing to one of the paid packages.

Landerapp

Landerapp

Landing pages are just one feature offered by Landerapp but, it’s one of our favourites and deservedly takes its place on this list. Easy peasy to use, the builder allows the creation of really professional looking pages even for non-techies.

Features

  • Free trial
  • Drag and drop editor
  • Easy customisation
  • Elegant templates
  • Free trial
  • A/B testing
  • Facebook landing page creator
  • Mobile friendly
  • Easy integration
  • Analytics

Price

Refreshingly simple, Landerapp offers two pricing options as follows:

Basic Package $16 per month

Professional Package $83 per month

Verdict: If you’re looking for a really beautiful, professional finish to your landing page, Landerapp is the one for you. In addition to the elegant templates, this system has plenty of features to make life easier for the amateur builder – and at a great price too. Landerapp also offers a free 14 day trial for extra peace of mind.

UCraft

UCraft

Introduced in 2014, UCraft specialises in landing page building for bloggers and small businesses with decent templates and reasonable prices.

Features

  • Drag and drop editor
  • Simple and fast integration
  • Free logo maker and design features
  • Google Analytics integration

Price

Ucraft has four pricing options to choose from and, these are:

Free Package Free

Pro Package $10 per month

Pro Shop Package $21 per month

Unlimited Package $69 per month

Verdict: Landing pages are just a small arm of UCraft’s business and, maybe for that reason, the features are fairly basic and, users shouldn’t expect super-professional looking pages. On the upside, UCraft’s pricing is really reasonable so, if you’re on a budget, it’s worth giving it a go.

Smoove

Smoove

French brand, Smoove, is the last – but not least – landing page builder on our list. Professional and easy to use, Smoove even offers the opportunity to build three pages for free.

Features

  • Drag and drop landing page creator
  • Mobile wizard
  • CRM and SMS integration
  • Smart hacks

Price

Free Package Free

Unnamed Package $15 per month

Verdict: Basic but decent, Smoove is ideal for those looking to get started with a few landing pages for a new business or venture.

Makeswift

Makeswift

This Atlanta based, no-code website creator is available by invitation only. If accepted, members can get creative by creating landing pages and, even full websites for their businesses.

Features

  • Comprehensive list of templates
  • Survey options
  • Multi-member facility
  • Integration with Slack
  • Social media link
  • Email list imports

Price

As Makeswift is invitation only, price information is only available to members.

Verdict: As Makeswift is in its early stages, we don’t have too much information available as yet – but watch this space!

Elementor

Elementor

Founded by Ariel Klikstein and Yoni Luksenberg in 2016, Elementor is a page builder created specifically for WordPress users.

Features

  • Flexible design features
  • High performance web forms
  • Highly customisable
  • Pop up designer
  • 50 languages
  • Add on availability
  • 80+ design elements
  • Hosting
  • Tutorials
  • A/B testing

Price

Elementor has three simple price packages which are as follows:

Personal Package $49 per year

Plus Package $99 per year

Expert Package $199 per year

Verdict: Elementor is possibly the most cost-effective landing page solution on our list. Despite the low prices, this is a really effective WordPress page builder with lots of features to help you create really professional looking pages.

Zipify

Zipify

Ideal for ecommerce businesses, this New York based company was launched by an online seller for online sellers and offers and easy drag and drop page builder.

Features

  • Native Shopify integration
  • Drag and drop page builder
  • Lightboxes
  • Mobile page builder
  • A/B testing
  • Straightforward customisation
  • Reporting suite
  • Member community
  • Video player

Price

Zipify comes with three different price options which are:

Basic Shopify $29 per month

Shopify $79 per month

Advanced Shopify $299 per month

Verdict: For those in the business of e-commerce, this is a really comprehensive and intuitive page builder which makes adding Shopify pages easy. Although Zipify isn’t the cheapest option out there, the prices are somewhat justified by the ease of use and e-commerce features available.

ProfitMozo

ProfitMozo

The cloud based ProfitMozo is a one click landing page builder which makes driving traffic from Facebook super easy and fee-free.

Features

  • Converting templates
  • Targeted Facebook traffic
  • Step by step guides
  • Opt in pages
  • 30 day money-back guarantee

Price

Unusually, ProfitMozo is a software package available at a one off price of $47.

Verdict: Although reasonably basic, ProfitMozo is nonetheless well worth the (very reasonable) price for its Facebook traffic capabilities alone. Another really helpful aspect is that there is no limit to the number of pages that can be created.

Brizy

Brizy

Swedish company, Brizy, is a forward thinking landing page builder with new features being added all the time. The platform allows you to create professional looking pages and manage your different clients and accounts.

Features

  • Cloud based
  • Drag and drop page builder
  • Mobile ready designs
  • Pop ups
  • High quality templates
  • HTML code editor
  • Responsive pages

Price

Brizy has three budget-friendly packages available (special offer pricing correct at time of press)

Personal Package $34 per year

Studio Package $69 per year

Lifetime Package $299 one off price

Verdict: Brizy is a really solid and helpful tool for landing pages. Lots of great features make this a really cost effective solution – particularly if you can stretch to the $299 lifetime option.

Flauntly

Flauntly

Founded by Rob Sudakow, Flauntly is a straightforward and user friendly landing page builder with responsive templates and multi-device capabilities.

Features

  • Ready made, responsive templates
  • Drag and drop editor
  • Easy customisation
  • Team collaboration tools
  • Integration with Google Analytics
  • A/B testing
  • Email management

Price

Basic Package $FREE

Premium Package $25 per month

Teams Package $25 per month

Verdict: The first thing to say about Flauntly is that it is hugely affordable. Although the Basic package isn’t too comprehensive, it’s a great starting point for those looking to have a play with the tool before committing to a paid option. Whilst Flauntly isn’t the most sophisticated page builder in the world, it’s easy to use and includes a decent number of features.

Wishpond

Wishpond

Vancouver based Wishpond is a landing page builder which offers some comprehensive design tools and tons of helpful tutorials and guides.

Features

  • Drag and drop building tools
  • 100+ templates
  • Pop up tools
  • A/B testing

Price

Depending on your budget, take your pick from three price packages:

Starting Out $49 per month

Everything You Need $99 per month

Rapid Growth $199 per month

Verdict: Wishpond is a really well thought out platform at reasonable prices. Easy to use without any coding experience, it’s not the cheapest option but makes up for that with great customer service and some really good features.

Launchrock

Launchrock

Launched in 2011, Launchrock is a free platform for building landing pages for business.

Features

  • Super fast builder
  • Drag and drop editor
  • Analytics

Price

Launchrock has just one price – absolutely free!

Verdict: The great news about Launchrock is that it’s completely free of charge. Unfortunately, this does mean that you can’t expect any fancy features like A/B testing. If, however, you’re just looking to get started with landing page building, this is a good starting point.

Click Funnels

Click Funnels

This sales funnel and website builder based in Boise, Idaho is a kind of one stop shop for all your online selling requirements. Led by CEO, Russell Brunson, Click Funnels was created specifically for entrepreneurs.

Features

  • Drag and drop page / site editor
  • Smart shopping cart
  • Ready made templates
  • A/B testing
  • Email and Facebook automation
  • Video
  • Broadcasting
  • Analytics

Price

To begin with, Click Funnels offers a free 14 day trial so that you can check out all the bells and whistles available. After that, things unfortunately get a bit pricey. As Click Funnels is a really comprehensive sales, website, editing and broadcasting service, prices are high – and are as follows:

Smart Funnel Builder $2,997 per year

Simple Web page Creation $1,997 per year

Verdict: We’d be the first to admit that Click Funnels is a great system for creating pages, broadcasting and generating leads, the price is likely to be prohibitive for some smaller brands who would be better off choosing one of our more affordable recommendations.

Kickoff Labs

Kickoff Labs

Last but not least is Kickoff Labs, a comprehensive suite of business tools which includes a pretty decent landing page builder.

Features

  • Drag and drop editor
  • Ready made templates
  • Customer support
  • Mobile friendly

Price

Kickoff Labs offers four separate pricing plans as follows:

Hobby Package $19 per month

Premium Package $49 per month

Business Package $99 per month

Enterprise Package $199 per month

Verdict: As the landing page builder is just one of the tools available from Kickoff Labs, it’s neither the most sophisticated nor the most feature rich. Having said that, it gets the job done and pricing is comparably reasonable.

Conclusion

With so much choice available, there’s simply no excuse for any business to skimp when it comes to their landing pages. Choose one or more from our list and help your business to take off.

Post from Milosz Krasinski


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